Beating the Burger King

Is anybody else creeped out by the new Burger King commercial? This guy wakes up in bed and the “Burger King” is in bed next to him. It’s some guy dressed up in a red and gold medieval outfit with a plastic looking head. He’s laying in bed next to him! And the mask is creepy since is has only a half-smile on it. Anway, he hands this guy some breakfast sandwich. In the background there is more creepy music. The guy eats this thing and smiles and all is well.

Who green lights these things? It reminds me of an old SNL skit. It was a game show and it was about advertising campaigns, I think. Anyway, the character played by Adam Sandler would always reply “Who were the ad wizards who came up with this one?!?!”

That’s what this campaign makes me think of. It’s like those disturbing battery commercials from about 10 years ago where all of the people were made up to look like plastic toys. Just too weird.

People actually sat in an office and said "Hey, I think it will make people buy more of our breakfast crap if we show some creepy stranger in the bed w/ another dude and he hands him a breakfast sandwich." And someone else must have said "Wow, that's a great idea!"

Maybe they are going for a gay angle here by showing a couple dudes in bed together but I'm not sure there is a gay guy who'd be happy to wake up next to this freak dressed up like a mutant Burger King.

That and blatantly targeting your product to the gay community is quite likely to turn off a good segment of your customers.

And as a final note, if that Burger King dude was in my bed, I’d beat him so bad with a baseball bat, he’d consider himself lucky only to be paralyzed.